Midwest · Wisconsin · Self-Storage · First lien
Self-storage hard money loans in Madison, WI.
First-position self-storage loans in Madison, Wisconsin (WI) — typically $1M–$5M, larger considered — for acquisitions, maturities, bridge and value-add plans. Reviewed and decided directly by the principals.
Stokley Intelligence · Updated September 2026
Self-Storage Market Data 2026
A sourced view of U.S. self-storage fundamentals—occupancy, rents, new supply and capital markets—and the situations they may create for owners, lenders and investors.
Madison market context
The Madison economy behind the collateral.
Madison's economy centers on state government, the University of Wisconsin, and a growing biotechnology and insurance sector.
Financing activity includes student housing near campus and office space tied to biotech and insurance employers.
Economic anchors
- University of Wisconsin-Madison
- Wisconsin State Capitol
- American Family Insurance headquarters
- Epic Systems campus
Self-Storage underwriting
What we look at first.
- Physical and economic occupancy
- Street rates, in-place rates and discounting
- Management platform and revenue systems
- New supply within the trade area
- Expansion land and conversion costs
Situations
Self-storage loans we see in Madison.
- Lease-up after a new build or conversion
- Acquisitions from mom-and-pop owners
- Expansion capital on existing facilities
- Maturities on facilities still stabilizing
Selling a self-storage property in Wisconsin? Stokley also buys real estate as a principal. Submit it for acquisition.
Hard money lending guidelines
Asset-based financing. We focus on the property's value and the owner's equity, not a credit score. Low credit does not rule out a request. Every deal is subject to underwriting.
- Annual rate
- From 11.5%
- Origination
- From 2% of the loan amount
- Term
- 6 to 12 months
- Payments
- Interest only
- Loan-to-value
- Up to 70%
- Lien position
- First position only
Third party closing costs are separate.
Every term sheet is different. Every deal goes through underwriting and has specific terms. These are guidelines, not a commitment to lend.
Request loan terms
Madison, WI self-storage loan request.
Questions
Madison, WI self-storage loans, answered.
- Does Stokley Capital make self-storage loans in Madison, WI?
- Yes. We make first-position self-storage hard money and bridge loans in Madison, Wisconsin (WI), typically $1M–$5M, with larger loans considered.
- What drives the Madison market?
- Madison's economy centers on state government, the University of Wisconsin, and a growing biotechnology and insurance sector.
- What should a Madison self-storage loan request include?
- Property address, loan amount and purpose, current income and occupancy, existing debt, the business plan and the deadline. Rent rolls and operating statements help but are not needed for a first read.
- Are you a broker?
- No. Stokley Capital is a private real estate owner-operator that provides business-purpose loans. Decisions are made by the principals.
Nothing on this website is an offer to lend or a commitment of capital. All loans are subject to underwriting, due diligence, documentation and approval. Published lending guidelines are for general guidance only. Every deal goes through underwriting and has specific terms.
Next step
Financing self-storage in Madison?
Send the property, amount and deadline. A principal will respond directly.